what's your story?

(hi i'm reagan.)

marketing + copywriting

MY WORK

Conceptualized and executed creative campaign copy with a specific focus on designer collaboration launches

conceptualized creative messaging and executed across web, socials, video, email, in-store collateral, and more.

developed creative messaging for product launches and promotional campaigns. wrote strategic copy for web, email, and digital assets.

created creative campaign and promotional messaging for email, web, social and other digital platforms for all of 13 of Sonesta's hotel brands.

developed brand tone of voice and creative campaigns that grew social following from under 2k to 20k

designed brand voice and taglines for new human-focused Houston running center, GRIT.

a curated vintage glassware retailer looking to expand from selling on Instagram to a larger e-commerce operation

logo design - web design - collateral - brand identity - art direction

copywriting

design

a curated vintage glassware retailer looking to expand from selling on Instagram to a larger e-commerce operation

logo design - web design - collateral - brand identity - art direction

a boutique food truck and private events catering service run by local chef Jenny Castor

logo redesign - web design -

speculative logo re-design for historic diner in fort worth as it gets ready to revamp its space

hand-lettering - pixel art

wrote articles in long and short form across food and drink, lifestyle, and arts and entertainment beats for dmagazine's 500,000+ weekly users.